You’ve seen them everywhere. You go to buy a new car and there are thousands of dollars of options available. You want leather seats, they can give you those. You want a push button parking brake system? You can get that. You want a keyless entry system? You can get it. But those up-sells all come with a price. And that’s the idea behind a traffic funnel–offering up-scaled versions of your product to make it work faster or better.
Before I give you some examples my suggestion is that if you are working on creating your first info product, then get it out there and selling first–and they work on incorporating a sales funnel for it.
A simple sales funnel might incorporate an up-sell. Suppose you have an ebook you are selling for $27. You might create a series of four videos which would show buyers how to even better employ the concepts in your ebook. Now how you deploy your up-sell depends on the payment platform you are using. Clickbank offers a Pitch Plus Feature that makes it very easy to add up-sells to your funnel. JVZoo has a drag and drop funnel creator which, again, makes creating a funnel extraordinarily easy. See it here.
If you were simply using PayPal you could have the payment button on your sales page not go to PayPal, but go to a secondary sales page where you offer your up-sell product (your ebook with the videos). At the bottom of that page you would have one link that says something like, “Yes, I want the main product plus the videos” and another link that says, “No thanks, I’ll just take the main product”. Each of these links would go to a separate PayPal payment page.
Sometimes people incorporate down-sells as well. Here a product is offered for some price. If the visitor tries to click off the page they are re-directed to a secondary sales page where the product is down-scaled (not offering all of the features in the main product) but at a low price. This might encourage some people unwilling to pay the main price to buy at the lower price. Dave Guindon’s Exit Splash is often used for such things by many marketers.
Yes sales funnels can become quite complicated, but again, get your product up and selling first and then get into creating a sales funnel!