Of course you want free traffic to your website; we all do. One of the very best ways to get free, highly-targeted visitors to your website is by creating YouTube videos. But they can’t be run-of-the-mill videos like everyone else creates. They must be able to engage, to entertain and to deliver the good content visitors are looking for.
But you must use your videos to drive traffic to web assets you control–web pages on your own domain where you can convert visitors into subscribers on your mailing list. You’ll need an auto-responder account to set up squeeze pages (opt-in pages) to do this. You offer a bonus to your YouTube viewers and put an active link to your squeeze page in the description of your video (right at the top)!
NOTE: IF you put a link to one of your pages in the description of your YouTube video, it will not be active and clickable unless you include the (http://www) prefix before your domain.
EXAMPLE:
mikesbigsite.com, would not create and active link
http://www.mikesbigsite.com, would create an active link
In your auto-responder account you designate the download URL for your bonus product when subscribers join your list. The delivery will then be an auto-pilot process.
YOU MUST BE ABLE TO KEEP VIEWERS EYES ON YOUR VIDEO; YOU MUST KEEP THEM ENGAGED IN YOUR MESSAGE!
Let’s talk about the engagement factor I mentioned above. YouTube provides you with the platform for delivering free traffic to your videos. But to grab that traffic you must have a drop dead magnetic title for your video. Something that intrigues people. Something that leads them to believe your video can answer the question they came to YouTube with in their mind.
The thumbnail image for your video must be better than those of your competitors. YouTube gives you the option of selecting one of three images they grab from your video, but they also give you the option of uploading one of your own. I always do this.
Once a visitor plays your video you MUST hook them in within the first 10 seconds. You must give them a reason to stay. You must convince them that you will deliver the answer to the question they came to YouTube to find.
If you’re doing a “live person” video be cheerful, upbeat and don’t forget to smile. Look the camera in the eye. Use inflection in your voice and incorporate slight pauses in your speech to emphasize key points. Create the illusion of motion even if there is none. You could zoom in, zoom out, change your stance or seating position. Maybe even throw in a Ken Burns effect or simple transition for any static images you show.
I can definitely help you with that. Today you can access my twelve-part video training series titled, The Tube Mastery Studio. And the best part–it’s completely free today. So put your charge card away, you won’t need it here.
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