Everyone will tell you in the info product business that the money is in the list. Your subscriber list will someday become your biggest money-making asset. You can market your own product, or affiliate products to your list and crank out daily revenue.
But one of the big problems lies in getting your emails opened by your subscribers. If they recognize that all you are sending them are spammy, overly salesy emails they will simply ignore your emails after a short period. So delivering some actual content is important. You need to build trust with your subscribers before they will do business with you.
A great fear with email marketers is having their emails ending up in the spam or junk folders in their subscriber’s mailboxes. If they go there they will likely never even be seen. I’d like to share something with you today. The following is a list of ten emails I got today–and I picked them because they all ended up in my spam folder. A lot of the good email services are pretty good at sorting out the spam from legit emails. So look at the subject lines in these typical emails gmail tossed into my spam folder today…
- Activate your order immediately
- WOW – a stupidly simple m0ney maker…
- Your new registration number is 90015977
- Transaction code [#2554ghh32]
- Congratulations! Confirm your Free Bonus Gifts
- As Requested, Exclusive Access Granted
- [Approved] Your Scheduled Commission Payment
- Deposit of $5795 approved!
- Broken link fixed
- Please confirm your payment
The people sending emails like this must think they are dealing with idiots–and perhaps most of their subscribers do fit in that category.
Worse than the fact that the above emails all use spammy subject lines (which land them into my spam folder) many of them, if opened, have a Google warning statement in a red box at the top of the email stating one of two things:
- Why is this message in Spam? It’s similar to messages that were detected by our spam filters. Learn more.
- Be careful with this message. Similar messages were used to steal people’s personal information. Unless you trust the sender, don’t click links or reply with personal information. Learn more.
Those warning messages don’t do much to instill confidence in the sender do they?
So if you want to get your emails opened, don’t use spammy subject lines like the desperate marketers did above. And sure, try to sell some stuff, but also deliver some value-laden content from time to time as well.
On a more positive note, here are some subject lines in emails I got recently that actually caused me to open the email. The subject lines pulled me in, none of them ended up in my spam folder, and all were from very reputable online marketers…
How to Crack Six-Figures as a Consultant
(from Perry Marshall)
Watch Me Create A Membership Site LIVE — in just 14 minutes
(from Chris Farrell)
$10,000 on my first webinar? Yes please.
(Amy Porterfield)
1 Thing I Include In Every Marketing Funnel
(Todd Brown)
#1 Product Launch Tip
(Kim Roach)
Can you see why I opened the emails? First, there were all sent by marketers who had earned my trust, and second, the subject lines pulled me in to want to learn more. Hope that makes sense! So take your time to craft great emails and deliver some good content from time to time to earn the respect and trust with your subscribers!