The Tools I Use

Aweber
This is my choice for an auto-responder service. A first month trial is free and $19.95 per month thereafter (the price goes up as your subscriber count reaches certain plateaus). It allows you to create web forms to grow a subscriber list and email that list on a regular basis to promote products and connect with your subscribers.
http://www.aweber.com

Hostgator
I generally use Hostgator as my web hosting service. You can also register your domain names through Hostgator as well. I recommend doing this for beginners as having your domain registered with your web hosting company makes some things a bit easier down the road.

For Web Hosting: https://www.hostgator.com/web-hosting
They offer three basic plans: the hatchling plan, the baby plan and the business plan. I’d recommend starting with the baby plan. If you have more than one domain the baby plan allows one to create add-on domains through your cpanel so you don’t need to get separate hosting accounts for each domain. Web hosting will run about $10 a month but varies by the plan you choose.

For Domain Registration: https://www.hostgator.com/domains
Domain names will run about $10 per year depending on the extension you choose, i.e., .com, .net, .info, etc.

Namecheap
I have also used Namecheap to register many of my domain names.
https://www.namecheap.com/

Swift Publisher
If you have an Intel-based Mac, Swift Publisher is a tremendous and inexpensive software with which to create your ebooks ($19.95). I can’t say enough about this product. My highest rating! I have used this for years and I just love it.
https://www.belightsoft.com/products/swiftpublisher/

Canon Vixia HF R700 Video Cameracamera
This is the video camera I use to record my videos if I don’t use my iPhone. It’s small, lightweight and powerful. You need to also get an SD card for memory with it. I use a SanDisk 64GB memory card.
Check it out here. The HF R700 is a great little camera. ($299 with free shipping on Amazon, but they often have special deals on it down to about $200.) Check it out here

Recording Sound For My Videos
You cannot get quality sound from any camcorder or DSLR camera out of the box. Experienced video producers will generally use one of the following ways to pimp up the sound they get with their videos.

1. Hard wire an external microphone into their video capture device. This could be a lavalier-type mic, a shotgun mic, or a desktop free standing mic on their desk.

2. Use a combination transmitter-receiver, external wireless mic set-up such as the Audio-Technica system shown farther down the page.

3. Use an external recording device to record their sound completely independent of their video acquisition device. The image below is of my Hero H4n Pro recorder. To use a device like this you would start your video recording device and then start the H4n Pro. I clap my hands just before I begin speaking so I get a spike in both the audio from my video camera and my H4n Pro.

When done speaking I import the video file and the H4n audio file (an Mp3 file) into my editing program (ScreenFlow). I then line up the files one on top of the other so that the hand clapping spikes line up perfectly. This syncs the H4n audio file with the audio in my video file.

I then detach the audio from the video file in ScreenFlow and delete it (the audio). Now the H4n audio is synced perfectly with my video and it looks and sounds great.

When I bought my H4n Pro I purchased a bundled package which also included to XLR condenser microphones, one a omni-directional mic and the other a cardiod type mic which can plug into either of the XLR ports in the bottom of the device. All condenser mics require power. The H4n Pro can run on Phantom power and draw power from the two AA batteries inside, but this will drain your batteries pretty fast. There is also a charger you can use and plug one end into an outlet and the other into your H4n for unlimited use.

 

iPhone
You can create high-quality videos for YouTube, your blog or website with an iPhone. I often do this. While the video you capture can be very good, the iPhone’s audio recording is not impressive. I highly recommend using an external microphone to get good audio with an iPhone. NOTE: If you try to use an external mic system, (like the Audio Technia shown below), while the external mic cord will plug into the iPhone jack, the connection is not correct. You will not get good sound.

The iPhone jack incorporates a female 3.5mm TRRS, 4-conductor connection but the remote mic uses a 3.5mm, 3-conductor TRS male connection. They cannot communicate with each other. The solution is to get an adapter that allows a TRRS connector communicate with a TRS connector. The only one I’ve found is from KV Connection and it runs about $28. http://www.kvconnection.com/product-p/km-iphone-mic-a22.htm

iPhone Tripod Adaptoradapter
This will fix on to your tripod and grip your iPhone tightly in place. There is a female thread on the bottom that can accept a standard thread from your tripod. Vastar Universal Smartphone Tripod Adapter Cell Phone Holder Mount Adapter, Fits iPhone, Samsung, and all Phones, Rotates both vertical and horizontal. With an adjustable clamp  $10.99 on Amazon.
Find it here.

Audio Technica PRO88W-R35 Wireless Lavalier System with ATR3350mW Omnidirectional Mic, 170 MHz ($139.99 on Amazon)audioThis is a great remote mic system that captures terrific sound. With a video camera, the receiver unit (with the antenna) plugs into the microphone input port on your camera. The transmitter unit goes in your back pocket with the microphone cord running up under your shirt and clipping on to your shirt collar. Each unit requires a 9V battery to operate. You can be up to 100′ from the receiver unit and still record great remote sound. Find it here.

Camtasia
I started out using Camtasia to record and edit my videos. But I switched to Screenflow with which I am exceedingly happy. Camtasia runs $199 and has both a Mac and Windows version. 30-day free trial available.
https://www.techsmith.com/camtasia.html

Screenflow
This is my screen capture and video editing software. I love it. It’s relatively easy to learn and is well-featured. Only for the Mac OS 10.7 and above. 30-day free trial available. ($99)
http://www.telestream.net/screenflow/overview.htm

PhotoShop
I use PhotoShop quite a bit for image manipulation and creation. You can subscribe to only Photoshop at Adobe for $9.95/mo. http://www.adobe.com/products/photoshop.html A free alternative to check out is GIMP (GNU Image Manipulation Program) which is a cross-platform image editor available for GNU/Linux, OS X, and Windows operating systems. https://www.gimp.org/

Handbrake
HandBrake is a free, open-source tool for converting video from nearly any format to a selection of modern, widely supported codecs. Works with Mac, Windows and Linux. Find it here… https://handbrake.fr If you upload videos to YouTube this is a “must have” utility. Running your videos through HandBrake can reduce the file size of your videos enormously making uploading faster and saving you lots of space on your hard disk.

Easy Video Suite
Josh Bartlett’s EVS is a great tool for converting videos and adding players for playback online. With many available skins for different playback looks. You can also use it to have buy buttons put up at any time during your video. EVS will also upload your videos to an Amazon S3 account automatically if you follow their set-up instructions. This is a great tool. ($197 for a one-site license or $97 more for a commercial license). For Windows and Mac.
http://easyvideosuite.com/launch/

Vimeo
I put some of my videos up on Vimeo. If your videos are of a commercial nature you must use a VimeoPro account which runs $199/year rather than a basic account. With commercial (promotional) videos you must also set your video to “Private” meaning that it will not be found if someone searches for your title inside of Vimeo. The advantage on Vimeo is that you have unlimited playback bandwidth, meaning that beyond the cost of the Pro package you will incur no extra costs regardless of how many people view your video–unlike hosting your videos in an AmazonS3 account in which you are billed for the bandwidth you use.

Also, Vimeo will generate an embed code which you can insert into your site or blog and your video will play through the Vimeo player. You also have the option of designating what viewers can do with your video: download it, play it full screen or not, and domain-level privacy is offered so you can also designate domains on which your videos can be embedded if you wish. For example, you can input the URL of your blog or site and while the video will play on those domains you control, people would not be able to embed it on a site or blog of your own.

Vimeo also offers nearly 400 training videos covering all aspects of creating high-quality videos. This is a huge asset you should take advantage of. They also have a support system where you can ask questions and a Vimeo specialist will get back to you in a short period of time. I have a Pro account and often get responses to questions I have submitted in less than 20 minutes. That’s pretty good I would say.

With a Pro Vimeo account you can upload a maximum of 20GB of video in a one week period, but that should be plenty for almost anyone’s needs.

Lighting Solutionslight
Fancierstudio 2400 Watt Professional Lighting Kit With Three Softbox Lights, Boom Arm Hairlight Softbox, Lighting Kit for Studio Photography and Video Lighting (9004SB2) $119 on Amazon when on sale. Normally $179.00.
Here on Amazon.

Brackets
Brackets is a free text editor which functions as an HTML editor to create adaptive, mobile-friendly web pages. Get it here… http://brackets.io/

If you are in my Info Product Earnings Club make sure to check out the templates and complete instruction booklet as you will then be able to create mobile friendly web pages very fast without any HTML coding know-how.

Adobe Dreamweaver
Dreamweaver is a top-of-the-line HTML editor, a web development tool, which can create HTML, CSS, PHP and JavaScript code. You can subscribe to Dreamweaver alone for $19.95/mo or you can subscribe to Adobe’s total Creative Cloud package for $49.99/mo. and get access to Dreamweaver, Photoshop, InDesign, Illustrator, After Effects, Acrobat Pro, Premiere Pro, and more. http://www.adobe.com/products/dreamweaver.html

Intuous Pen Tablet
This is by no means a necessity, but I have an Intuous pen tablet which I use occasionally  in conjunction with ScreenFlow to create live writing and drawing when doing a screen recording. Doing this can break up a video by adding a live element to an otherwise static shot in your video. It runs about 70-80 dollars on Amazon. (There are often deals on it!)
Wacom Intuous Pen Table

Below is a very short video showing how I have used my tablet to add some movement to a video still shot.