Way back in 2003 the goth metal band, Evanescence, recorded the song Bring Me To Life. Amy Lee’s vocal work in the song sends a chill up my spine every time I hear it. It’s beautiful, eerily soothing and a wonderment to behold.
In the third stanza of the song Amy sings,
“Now that I know what I’m without
You can’t just leave me
Breathe into me and make me real
Bring me to life!”
I think about her words whenever I create a new product. Whether it’s an ebook, a video, whatever. We all have a product inside of us. Hopefully you feel an ache, a hurt inside to get it out into the world. Our job, then, is to take our idea and, as Amy says, to bring it to life. Breathe into it and make it real. I sincerely hope you feel that way about your own ideas!