Invariably, when someone asks me about the biggest secret to success in the info product business I reply with the same answer. It’s a simple thing but it’s at the core of how I create my own products. The first thing is to realize that without an online sales page for your product that converts well you really have nothing.
What I always recommend is that one puts together a draft of their sales page BEFORE they actually create their product. No, it doesn’t have to be an HTML document at this point, just a simple text file. Forget about graphics or layout, just get the words down. The headline must pull readers down the page into the main content. You must focus on the key benefits of the product. What problem will it solve for the buyer?
The text should be broken down into bite-sized pieces that the reader can digest easily. There should be sub-headers throughout the text to break it into logically developed thoughts. If you are reading a great sales page you should be able to get a good idea of what the product does by reading the sub-headers only!
Once you have your sales page draft finished it can act as a blueprint for what your product must contain. That makes the actual product development process much easier down the road!